Turn anonymous visitors into customers.
Funnel is the simplest way to model your conversion funnel inside WordPress. Track every user, see where they drop off, and act on it — without leaving your dashboard.
Everything you need to grow conversions
🎯 AIDA-ready funnel
Comes pre-loaded with Attention, Interest, Desire and Action. Rename them, recolor them, or build your own from scratch.
🤖 Automatic lead creation
Every new user becomes a lead, instantly assigned to the funnel state of your choice.
📄 Page-based transitions
Pick a destination state on any page. When a logged-in user visits it, their state updates automatically.
🔗 Referrer tracking
Capture ?utm_source=… visits and move users into a dedicated funnel state in one click.
✉️ Email on state change
Send a templated message whenever a lead moves forward (or drops back), with [old_state] and [new_state] placeholders.
🧠 Buyer Persona per state
Annotate each stage with generation, interests, motivations, values and tone — your team gets context, not just labels.
How it works
1 · Install & activate
Funnel ships with the 4 AIDA states pre-configured. Use them as-is, or replace them with your own.
2 · Wire your pages
On any page, choose the funnel state a visitor moves into when they land there. No JavaScript, no tracking pixels.
3 · Watch the dashboard
Open Funnel → Dashboard to see your conversion funnel update in real time as users flow through it.
Built for marketers, loved by developers
- Filters and actions to extend every behavior (
funnel_lead_state_changed,funnel_generations, …). - REST API for leads, powered by the WordPress core.
- Fully translated to Spanish out of the box.
- WordPress 7.0 ready · PHP 7.4+.
Frequently Asked Questions
Why should I use Funnel instead of Google Analytics for tracking user conversions?
Funnel offers a more user-friendly and direct approach to modeling your conversion process within WordPress. Unlike Google Analytics, which requires technical setup and interpretation of data, Funnel allows you to track user behavior and see where they drop off directly from your dashboard, making it more accessible for marketers without technical expertise.
Is Funnel suitable for small businesses with limited budgets?
Yes, Funnel can be a great fit for small businesses as it offers a free version that allows you to track conversions and optimize your funnel without significant investment. This makes it an ideal tool for businesses looking to grow their conversions while keeping costs low.
Does Funnel work if my website is not built on WordPress?
No, Funnel is specifically designed for WordPress sites. If your website is built on a different platform, you would need to consider alternatives that are compatible with your site’s technology.
When should I use Funnel’s automatic lead creation feature instead of manual lead tracking?
You should use Funnel’s automatic lead creation when you want to streamline your lead management process and minimize manual entry. This feature instantly assigns new users to the funnel state of your choice, saving time and reducing the risk of human error.
How does Funnel help reduce drop-off rates in the conversion process?
Funnel enables you to visualize where users drop off in your conversion funnel and provides tools to act on that data. By tracking user transitions and sending email notifications on state changes, you can proactively engage users to help them move forward in the funnel, thus potentially reducing drop-off rates.
Can I customize the AIDA states in Funnel for my specific marketing strategy?
Absolutely! Funnel comes pre-loaded with the AIDA model states—Attention, Interest, Desire, and Action—but you can easily rename and recolor them or create your own from scratch to better align with your specific marketing strategy and goals.
Does Funnel integrate with other marketing tools I might be using?
Yes, Funnel is built for marketers and includes a REST API for leads, allowing for integration with other marketing tools and platforms. This facilitates a seamless workflow and enhances your overall marketing strategy by connecting various tools you may already be using.
