Personalized pricing for every customer. Automatically.
Groups Discount for WooCommerce shows each logged-in user their own price — based on the WordPress role, the membership or the group they belong to. No coupons, no manual work, no slowdown.
Built for stores that don’t sell to everyone at the same price
💱 Two discount methods
Percentage (0.1 = 10% off) or fixed amount in your store currency.
🏷️ Regular or sale price
Decide whether the discount stacks on top of WooCommerce sales or replaces them.
📂 Per-category overrides
Different rate for specific product categories, configurable per audience.
⚖️ Multi-audience conflicts
When a customer matches several rules: highest discount, lowest, or deterministic order.
💸 Dual-price display
Optionally show original and discounted prices side by side, with a customizable label.
🔌 Pluggable architecture
WP Roles and Groups out of the box. Add-ons available for PMPro, MemberPress, WooCommerce Memberships, RCP and Ultimate Member.
Use cases
Wholesale & B2B
Verified buyers get automatic wholesale prices.
Membership sites
Reward subscribers with member-only pricing tiers.
VIP & loyalty
Escalating discounts as customers move up the ladder.
Staff stores
Segment discounts by role for employees, students or partners.
Pluggable by design
Already running Paid Memberships Pro, MemberPress or a custom CRM? Implement the 5-method WGD_Audience_Provider interface, hook into wgd_audience_providers, and your audiences show up in the admin matrix automatically.
Frequently Asked Questions
Why should I choose Groups Discount for WooCommerce instead of standard WooCommerce pricing for my online store?
Groups Discount for WooCommerce allows for personalized pricing based on user roles, memberships, or groups, which standard WooCommerce pricing does not offer. This means you can automate discounts for different customer segments without needing coupons or manual adjustments, enhancing customer satisfaction and streamlining your sales process.
Is Groups Discount for WooCommerce suitable for a membership site that wants to offer tiered pricing?
Yes, Groups Discount for WooCommerce is an excellent choice for membership sites as it rewards subscribers with member-only pricing tiers. This feature helps create a more engaging experience for members, allowing them to benefit from custom pricing based on their membership level.
Does Groups Discount for WooCommerce work if I have multiple audience segments with varying discount rules?
Absolutely! The plugin is designed to handle multi-audience conflicts. When a customer qualifies for several discounts, it can automatically apply the highest discount available or follow a deterministic order, ensuring that your pricing strategy remains effective and fair.
When should I use Groups Discount for WooCommerce instead of traditional coupon codes?
You should consider using Groups Discount for WooCommerce when you want to automate pricing for different customer segments without the hassle of managing multiple coupon codes. This solution provides seamless integration with user roles and groups, making it ideal for stores that want to maintain dynamic pricing without manual work.
How does Groups Discount for WooCommerce solve the problem of pricing consistency across different product categories?
Groups Discount for WooCommerce allows for per-category overrides, meaning you can set different discount rates for specific product categories based on the audience. This feature ensures that your pricing strategy can be tailored to align with the value of different product offerings, maintaining consistency and clarity for customers.
What are the advantages of using Groups Discount for WooCommerce if I already use Paid Memberships Pro or MemberPress?
Using Groups Discount for WooCommerce with existing solutions like Paid Memberships Pro or MemberPress is advantageous because it is pluggable by design. You can easily integrate and automate audience pricing without needing extensive technical knowledge, allowing for a more efficient setup and management of your pricing structures.
